Samsung C&T Fashion Launches European Footwear Brand 'Scholl' in Korea

Samsung C&T Fashion Division announced on the 20th that it will begin importing and selling the European footwear brand ‘Scholl’ in Korea.

European footwear brand Scholl.
[Photo by Samsung C&T Fashion Division]

Scholl is a brand launched in 1899 by Dr. William Scholl, a medical doctor, and has over 100 years of history and heritage. It is widely known as the footwear of so-called 'pappi (fashion people)' such as Sarah Jessica Parker, Ren?e Zellweger, Jennifer Aniston, and Audrey Hepburn. It has gained popularity worldwide through collaborations with Copenhagen fashion brand ‘GANNI’ and French swimwear brand ‘ERES’.

Scholl operates the ‘Iconic Line,’ which emphasizes heritage using signature metal buttons and wood soles, and the ‘Collection Line,’ featuring trendy upper designs and colors based on cork material midsoles. In particular, it adds comfort to the feet with an arch structure that supports the foot shape rooted in orthopedic principles and a soft suede midsole made of cork components.

Samsung C&T Fashion Division will sell Scholl products from the end of this month through BEAKER Cheongdam and Hannam, Seongsu flagship stores, as well as the utility workwear brand Shift G stores and the fashion and lifestyle specialty mall SSF Shop. They also plan to expand wholesale business with retail partners such as online and offline shoe select shops.

Lee Mooyoung, head of the menswear business division, said, "Scholl is a footwear brand widely known as a must-have shoe among fashion people worldwide," adding, "By operating a brand that the MZ (Millennial + Gen Z) generation is enthusiastic about, we will provide unique and differentiated experiences through collaborations in various spaces."