No Brand Burger Introduces 0.5-Serving Salad Aligned with 'Light Eating Trend'

Shinsegae Food's No Brand Burger announced on the 20th that it has launched the 'Green Salad Mini,' which features reduced price and portion size.

The Green Salad Mini is a side menu item with about half the price and portion size of the existing Green Salad. It contains fresh vegetables such as lettuce, red cabbage, and cherry tomatoes, along with dressing. When purchasing a burger set, customers can enjoy the Green Salad Mini instead of the standard French fries at no additional cost.

No Brand Burger New Product 'Green Salad Mini'
[Photo by Shinsegae Food]

This new product was launched in response to the recently popular 'small portion trend.' Due to high inflation and increased interest in health, 0.5 serving size menus with reduced price and portion are gaining popularity among consumers.

A Shinsegae Food representative said, "We introduced the reasonably priced small portion Green Salad Mini not only for consumers who feel burdened by dining out prices in this high inflation era but also for customers who are generally interested in health. We will continue to offer new menus reflecting customer needs and differentiated services unique to No Brand Burger."