'Adults' Hide and Seek Unfolding in a Luxurious Space'
Paradise Group unveiled a new advertising campaign featuring actor Park Seo-joon, the new promotional model for the Paradise brand, on the 20th.
New promotional model Park Seo-joon appears in Paradise Group's new advertisement image cut [Photo by Paradise]
The new advertisement captures the unique 'arttainment' characteristic of Paradise City, filled with differentiated pleasures such as relaxation, art, entertainment, and gourmet experiences. The concept is 'a game of hide-and-seek for adults unfolding in a luxurious space.'
The story begins with Park Seo-joon casually touching the back of a woman in a painting in the lobby, which pulls him into the artwork. The main content showcases a game of hide-and-seek as he searches for the woman across various locations, including Plaza Square, the indoor theme park 'Wonderbox,' and the spa 'Cimer,' highlighting the distinctive charm of Paradise City.
A representative from Paradise Group said, "We focused most on effectively expressing the diverse pleasures that can be experienced through the overwhelming infrastructure of Paradise City within a short video," adding, "Starting with this advertising campaign, we will promote Paradise's unique 'K-style' content to customers worldwide together with Park Seo-joon."
The new advertising campaign video featuring actor Park Seo-joon can be viewed on the official YouTube, Instagram, and Facebook channels of Paradise Group and Paradise City. A making film capturing the atmosphere of the filming site will also be released within this month.
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