The Born Korea announced on the 20th that the cumulative sales of two types of ramen (Baek Ramen, Baek Jong-won's Meat Jjamppong), launched in collaboration with E-Mart and convenience store CU, have exceeded 2.65 million units (as of the end of last month) just six weeks after their release.
In January, The Born Korea received feedback from distribution channels about launching unique ramen products and introduced one type of bagged ramen with E-Mart and one type of cup ramen with CU convenience stores. These products gained explosive interest and popularity immediately upon release, selling out the initial stock and earning the nickname "sold-out ramen."
The sales volume is about 63,000 units per day, which means more than 43 units are sold every minute. Baek Ramen sold at E-Mart reached 1.45 million bags, while Baek Jong-won's Meat Jjamppong sold at CU convenience stores exceeded 1.2 million cups.
The popularity of these ramen products is attributed not only to their mainstream flavors but also to The Born Korea's unique know-how in reinterpreting ramen. Considering the preferences of customers from different distribution channels and aiming to create differentiated flavors, The Born Korea completed these products after dozens of tests over a year.
Baek Ramen boasts a spicy yet rich umami flavor through a special broth blend by CEO Baek Jong-won, based on beef and chicken stock. Baek Jong-won's Meat Jjamppong also uses beef bone extract, pork bone concentrate powder, and chicken stock, utilizing beef, chicken, and pork to deliver a rich meat broth taste with a subtle smoky flavor.
E-Mart offers a 10% discount on the purchase of two or more Baek Ramen multipacks until the 28th, and CU convenience stores are running a 2+1 promotion until the 31st of the same month, giving one free cup of Meat Jjamppong for every two purchased.
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