Major Premium Brands Enter, Strengthening Competitiveness
Opening Event: 30% Discount on Bakery and Fruits
SSG.com is strengthening its grocery competitiveness by opening an official brand store that gathers premium products from Shinsegae Food. The plan is to create a synergy effect among affiliates by including various dining-out, ready-to-eat, and bakery products owned by Shinsegae Food such as 'Olban', 'Milk & Honey', and 'Beccia Enubo', as well as the alternative meat 'Better Meat', which is being nurtured as a future growth engine.
On the 20th, SSG.com announced the opening and full-scale operation of the 'Shinsegae Food Blossom Brand Store'. The Blossom Brand Store is a higher concept of an official brand store, functioning as a kind of online flagship store.
SSG.com plans to hold regular special promotions so customers can enjoy Shinsegae Food products with exclusive shopping benefits. They also intend to launch exclusive products available only on SSG.com. Both companies plan to actively promote targeted marketing activities by operating a new product experience group every month.
From the 20th to the 26th, a one-week opening celebration event will be held. During this period, SSG.com will sell Shinsegae Food products at discounts of up to 30%, and some home meal replacement (HMR) products such as Olban risotto will be offered with a 1+1 purchase benefit.
There will also be an experience group event where customers can be the first to try newly released products. The event targets three types of 'Homandu', a new hotel-level premium dumpling product newly introduced by Shinsegae Food, and three new products from 'Olban'. Winners will be selected through comment entries and the new products will be delivered to them.
A 'Time Deal' will be held daily, selecting one product to be sold at an exceptional price. Representative products prepared include 'Olban Glutinous Rice Guobaorou', 'Mini Melts Bead Ice Cream', and 'Olban Crunchy Glutinous Hot Dog'.
A raffle event offering No Brand Burger e-coupons will also take place. Customers who purchase more than 50,000 won worth of event products will be entered into a draw to receive e-coupons for signature burger sets usable at 'No Brand Burger' stores.
Kim Sang-yoon, head of the HMR & Deli team at SSG.com, said, "We expect to upgrade the competitiveness of grocery products through the opening of Shinsegae Food’s Blossom Brand Store, which holds strong product power in all food business sectors," adding, "We will continue to strive to secure differentiated product lines."
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