Geumcheon-gu, Developing a New City Brand to Open a Proud Geumcheon Era

Initiation of Urban Brand (BI) Development Reflecting a Future-Oriented and Differentiated Image

Active Incorporation of Opinions from Residents, Experts, and Public Officials

Urban Brand Launch Ceremony to be Held in January 2024, Followed by the Spread of the New Urban Brand

Geumcheon-gu (Mayor Yu Seong-hoon) is starting the development of an "Urban Brand (BI, Brand Identity)" that embodies a future-oriented and uniquely differentiated image of Geumcheon-gu, including the advanced industries of G-Valley, in line with the district's vision "Forward-moving Geumcheon, Proud Geumcheon Era."

The urban brand is a representative visual symbol expressing the city's role and vision and a core element in establishing its identity.

The current urban brand of Geumcheon-gu is "Radiant Geumcheon." Developed in 2007, it is used on some facilities and administrative vehicles, but a city image perception survey conducted last October showed low recognition.

Accordingly, Geumcheon-gu decided to develop a new brand to positively market the city image and actively utilize it to enhance the city's competitiveness.

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Geumcheon-gu plans to develop and spread the brand through five major stages: ▲establishing development strategies through basic research ▲forming a Geumcheon-gu brand development task force ▲deriving Geumcheon-gu's identity and core values ▲developing and selecting final urban brand (BI) candidates ▲launching and spreading the urban brand.

In particular, during the development process, various communication channels such as focus group interviews (FGI) by sector, talk concerts, resident opinion collection events linked to festivals, and SNS voting on candidate proposals will be used to gather opinions from residents, experts, and public officials from diverse backgrounds.

The developed urban brand will be actively spread as the new image of Geumcheon-gu through various content production such as resident participation campaigns and souvenir production, starting with the "Urban Brand Launch Ceremony" in January 2024.

Yu Seong-hoon, Mayor of Geumcheon-gu, said, "Historically, the district was the administrative center where the Geumcheon magistrate was located, and currently, it is a transportation hub with highways and arterial roads intersecting, and an economic center with a regional gross product significantly higher than other districts." He added, "We aim to develop a new brand that matches this historical and economic value to make Geumcheon-gu a 'premium city' and a 'city people want to move to.'"

Gangseo-gu to Hold Job Fair on the 24th from 10 AM to 4 PM at Yangcheon Haenuri Town Art Hall to Alleviate Job Vacancy and Job Seeker Difficulties

22 Companies Participating, Hiring Over 180 People through One-on-One Job Interviews... Special Lecture by a Leading NCS Instructor on Successful Public Enterprise Employment

Seoul's Gangseo-gu (Mayor Kim Tae-woo) will hold the "2023 1st Gangseo-gu Job Fair JOB多DAY" to help fulfill the employment dreams during these challenging times of job scarcity.

This event was jointly organized with employment-related organizations to resolve companies' manpower shortages and assist job seekers in finding employment.

The job fair will take place on the 24th from 10 AM to 4 PM at the Yangcheon Haenuri Town Art Hall.

On this day, 22 companies will participate to hire over 180 people for various positions including office work, counseling, store and logistics services. Unemployed youth and women with career interruptions can conduct one-on-one job interviews with their desired companies. On-site hiring is expected for job seekers with excellent skills desired by companies.

In Gangseo-gu, eight companies including World Unitech, Aram Intech, AJ Partners, Sumyeongsan Nursing Home, Environmental Health Technology Research Institute Foundation, Handuk Engineering, KTIS, and Jeniel Gimpo Airport Branch will participate.

These companies plan to recruit 52 job seekers for various positions such as air environment technicians and researchers, general affairs clerks, room cleaners, nursing assistants, and counseling consultants.

Besides job interviews, a special lecture on "Employment in Public Enterprises" preferred by job seekers will be held at 1:30 PM at Haenuri Town Art Hall, attended by 50 public enterprise job applicants.

Kim So-won, an instructor who has conducted NCS (National Competency Standards) lectures at over 40 universities nationwide, will provide detailed guidance on this year's public enterprise recruitment fields and institution-specific screening processes, as well as step-by-step preparation strategies for successful public enterprise employment.

Additionally, the district will offer various side events providing useful information and experiences, such as "VR (Virtual Reality) and AI (Artificial Intelligence) Interview Experience," "Personal Color" analysis to find the best color for oneself, and "Employment Tarot" to support job-seeking dreams.

After the job fair, the district plans to continue managing and supporting unemployed individuals for three months by facilitating employment and monitoring employment retention status such as job changes and resignations for those employed.

More detailed information including notices and application methods can be found on the "Gangseo-gu Office website (homepage) - Notices/News" section.

Mayor Kim Tae-woo said, "I hope this first-ever job fair will help alleviate the manpower shortage of small and medium-sized enterprises and the job-seeking difficulties of vulnerable groups," adding, "We will implement various job policies that help solve employment difficulties and connect job seekers with local companies to improve the employment environment."