Doosan Group Chairman Park Jung-won Flies to the U.S. to Personally Oversee 'This Company'

‘CONEXPO 2023’ Doosan Bobcat Emphasizes Confident Management
Awards Management Excellence to Local Employees... Presents Pure Gold 'Doosan 1Do'

Park Jung-won, Chairman of Doosan Group, visited the world’s top three construction equipment exhibition, CONEXPO 2023, held at the Las Vegas Convention Center (LVCC) in the United States from the 14th to the 18th, to review Doosan Bobcat’s management strategy for this year.

Doosan announced on the 19th that Chairman Park, Vice Chairman Park Ji-won of Doosan Group, and Vice Chairman Scott Park of Doosan Bobcat, along with other executives, visited CONEXPO 2023 to assess the global construction equipment market status and discuss Doosan Bobcat’s management strategy for this year. At a 2,043㎡ (618-pyeong) booth, Doosan Bobcat showcased concept products, new products, and upgraded technologies based on the latest advancements such as electrification and automation to visitors.

After inspecting Doosan Bobcat’s products and technologies, Chairman Park said, “Doosan Bobcat was the world’s first to develop the skid loader and also introduced the world’s first fully electric loader, embodying an ‘innovative DNA.’” He added, “We must continue to target the market with technologies that transcend industry boundaries. Although this year’s market conditions are challenging, it is precisely at times like these that we should have confidence and secure advanced technologies first through bold investments to capture the future market.”

Park Jung-won, Chairman of Doosan Group, is presenting the Doosan Ildu (斗山一斗) to Mike Bolver, Head of North America, in front of a banner supporting the bid for the Busan Expo at the Doosan Bobcat booth during CONEXPO 2023 held in Las Vegas, USA, alongside the unmanned electric concept loader "Rogue X."
[Photo by Doosan Group]

Doosan Bobcat attracted significant attention by unveiling the concept loader ‘Rogue X,’ which operates solely on electricity without an engine and applies unmanned technology to eliminate the operator’s cabin. This product produces zero carbon emissions and significantly reduces noise. It can be deployed in hazardous or contaminated sites where human operation is difficult. They also introduced the S7X, a skid loader version of the fully electric track loader T7X, which won an innovation award at CES 2022.

At the event, Chairman Park presented the ‘2023 Doosan Management Award’ to executives and employees, including Mike Bolweber, head of Doosan Bobcat’s North America region, which achieved record-high performance last year, and handed over the ‘Doosan Ildu (斗山一斗)’ made of pure gold. The Doosan Management Award is given annually to the division with the best performance based on management results. The Doosan Ildu symbolizes the group’s management philosophy, inspired by founder Park Seung-jik’s intention behind naming the company ‘Doosan (斗山),’ meaning ‘one mal (斗, a traditional Korean unit of volume) after another, steadily piling up to grow as big as a mountain (山).’ It was crafted to replicate the appearance of the mal (斗) used in the late 19th century when the company was founded.

Despite an unstable environment marked by global parts supply issues, international political uncertainties, and expanding financial risks, Doosan Bobcat recorded its highest-ever performance last year with sales of 8.6 trillion KRW and operating profit in the 1 trillion KRW range. Doosan Bobcat achieved strong results across all sectors, including its core products such as skid loaders, track loaders, and excavators; GME (agriculture and landscaping equipment) products like compact tractors and lawn mowers; industrial vehicles such as forklifts; and portable power products including mobile generators and lighting equipment.

This year, Doosan Bobcat plans to respond to uncertain market conditions with tailored strategies by region and product. The company stated, “The North American market will maintain growth based on a solid order backlog. The GME sector, which achieved high growth in North America, will target other regional markets including Europe.” Portable power products will expand their lineup through new product launches to grow their market presence.