Hana Financial Group subsidiary Korea Investment & Securities announced on the 19th that door-to-door sales of financial investment products have been revitalized since the revision of the Door-to-Door Sales Act in December last year.
According to Korea Investment & Securities' tally of total door-to-door sales cases from December last year to February this year, there was a 63% increase compared to the three months before the revision of the Door-to-Door Sales Act. The types of door-to-door sales in the recent three months were pension subscriptions at 68%, account openings at 20%, and bond purchases at 8%. It is analyzed that the high number of pension subscriptions was due to the inflow of year-end retirement funds and interest rate fluctuations.
On the 2nd, Korea Investment & Securities expanded its telemarketing services not only to bonds but also to issued promissory notes, funds, and equity-linked securities (ELS). They expect to offer a wider variety of products through the door-to-door sales channel in the future.
Korea Investment & Securities introduced a door-to-door sales system early in 2017, where sales staff used tablet PCs for customer consultations. Subsequently, they were the first in the industry to apply an account opening and product subscription system, enhancing convenience for both customers and employees.
They also established a safety net to protect financial consumers. They improved the recording system and set up a prior notification system that allows customers to check information about the visiting staff and schedule in advance. Through in-house training on door-to-door sales regulations and related TFTs, they continuously enhance consumer protection and customer convenience.
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