Over 1 Million Subscribers Overseas YouTuber, Highest Monthly Earnings of 71.5 Million KRW

Ads Allowed Upon Meeting Monetization Program Requirements
"One Million Subscribers Is the Turning Point for Full-Time YouTubers"

An analysis revealed that a YouTuber with 1 million channel subscribers can earn a maximum monthly income of about 71.5 million KRW.

On the 18th (local time), the US media outlet Business Insider reported by analyzing the earnings posted by Nate O'Brien, who runs a finance-related YouTube channel.

According to Business Insider, O'Brien, who runs a YouTube channel, earned more than $400,000 (about 523.8 million KRW) annually around the time his subscriber count exceeded 1 million. O'Brien said, "Currently, I earn between $14,600 (about 19.12 million KRW) and $54,600 (about 71.5 million KRW) per month."

The main source of income for creators running YouTube channels is advertising. To attach ads to videos or apply channel memberships, one must first join YouTube's monetization program, the "YouTube Partner Program (YPP)." There are eligibility requirements: at least 1,000 subscribers and a total public watch time of over 4,000 hours. Creators who meet these requirements can receive ad revenue per view.

YouTuber Nate O'Brien, who has about 1.3 million subscribers
Photo by Nate O'Brien YouTube Channel Capture

Business Insider explained, "Advertisers pay YouTube for every 1,000 ad views," adding, "YouTube takes 45%, and the rest is distributed to creators." It further noted, "YouTube channels covering topics like finance or business attract high-value advertisers, which increases ad rates."

Tiffany Ma runs a lifestyle channel and earns up to $11,500 (about 15.06 million KRW) per month. She introduced, "To optimize revenue structure, you must include three to four ads in each video."

Ryan Kaji of the YouTube channel "Ryan's World" currently has over 42 million subscribers, with an annual income reportedly reaching about $29.5 million (approximately 32.43 billion KRW).

Kaji, who runs a toy review channel, earns over $200 million in additional income from toys and clothing bearing his name. It is also reported that he has signed multi-million dollar TV series contracts and children's TV channel deals.

Business Insider stated, "Surpassing 1 million subscribers on YouTube is a tremendous achievement," adding, "This often means that creators can sustain themselves full-time."