[At the strategic partnership agreement ceremony held on the 17th at the headquarters of Tone28 in Pangyo, Gyeonggi-do, Yoon Dong-hyun, CEO of K-Cosmemall Co., Ltd. (left), and Jung Maria, CEO of Tone28 Co., Ltd., are taking a commemorative photo after the ceremony. (Photo by KCM)]
TON28 is set to actively expand its brand through Douyin, the Chinese version of TikTok and the largest live commerce channel in China, in the first half of this year. The eco-friendly beauty brand TON28 signed a business agreement with KCM (K-Cosmemall Co., Ltd.), the operator of the Douyin flagship store, on March 17 to enter the Chinese market.
TON28’s Plus-Minus pH Balancer (toner) has already gained attention from local consumers on China’s Taobao for its trendy product quality.
To further practice "conscious beauty" more aggressively, TON28 plans to launch the 'Ritual Gua Sha Oil Set,' handmade by hand-carving, in the Chinese market, strengthening the competitiveness of its vegan brand with eco-friendly packaging in China.
The Ritual Gua Sha Oil Set is a small luxury gift embodying conscious beauty with a ritual book concept. The body oils are composed of three themes: Meditation, Reminiscence, and Imagination. The Meditation body oil features an aromatic foug?re scent with a profound weight that the mind can lean on; the Reminiscence body oil offers an elegant harmony of wildflowers and citrus; and the Imagination body oil has a soft freshness as if leading through a grassy field. Additionally, the Awaken oil can be blended with peppermint body oil for branding use depending on the situation, and the packaging is designed as a book concept that can be reused as home interior decor.
A representative from KCM (K-Cosmemall Co., Ltd.), responsible for operating TON28’s Douyin flagship store, stated that they will "improve online sales and profitability through active local marketing in the growing Chinese vegan and eco-friendly market," adding that "in line with the trend of rapidly increasing demand for contactless services, we plan to further maximize the convenience of live shopping and actively expand online channels, including live commerce, to communicate with Chinese consumers beyond time and space."
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