- Even in an Unstable Market, Complexes with Established Brands and Locations Remain Strong
- ePyeonhansesang Brand Apartments Offering Convenient Transportation, Abundant Education, and Living Infrastructure
Recently, as the Bank of Korea's interest rate hike trend has paused and regulations that suppressed demand have been eased, warmth is returning to the real estate market. However, experts believe that uncertainty has not been completely eliminated, so adjustments are expected in the future.
Nevertheless, even in an unstable real estate market, complexes with several proven success formulas still show strong performance. The representative success keywords are brand and location.
First, the brand is constructed based on the accumulated technology and know-how of the construction company, resulting in excellent product quality and stability. With solid financial power, they can build high-quality apartments with specialized designs and community facilities. Therefore, branded complexes tend to suffer little damage during downturns or experience smaller price declines. Additionally, they have higher potential for price increases during stable periods.
If the product quality is verified by the brand and the location is also good, the scarcity value increases even more. This is because residents can enjoy convenient infrastructure such as commercial, transportation, and educational facilities. Moreover, having access to pleasant natural environments like parks is the icing on the cake.
A real estate expert stated, “Recently, demand continues for complexes with brand elements that consider the stability and reliability of construction companies. Furthermore, places with good locations offer abundant infrastructure such as school districts, lifestyle, culture, and transportation, enabling convenient living and promising future premiums.”
Meanwhile, DL Construction plans to launch “e-Pyeonhansesang Bongseon Celestige,” a complex with a distinctive location and brand premium in Gwangju, in March. Located in Bongseon-dong, Nam-gu, Gwangju, this complex will consist of 8 buildings ranging from 2 basement floors to a maximum of 19 floors above ground, with a total of 542 households ranging from 63 to 84㎡ in exclusive area. Among them, 176 households will be offered to the general public.
One of the advantages of “e-Pyeonhansesang Bongseon Celestige” is its educational environment. Jesuk Elementary School is located close to the complex, allowing children to commute safely. Middle schools such as Juwol Middle, Bongseon Middle, Seogwang Middle, and Supia Girls' Middle are also within walking distance. In particular, the Bongseon-dong academy district, known as Gwangju's Daechi-dong and a representative private education hub, is nearby, providing convenient access to abundant educational infrastructure.
Additionally, the complex offers convenient transportation. Baegun Square Station and Bongseon Station, part of the first phase of Gwangju Urban Railway Line 2 (scheduled to open in 2026), will be adjacent to the complex. Various lifestyle infrastructures are also available. There are abundant convenience facilities such as Chungjang-ro commercial district, Bongseon Market, E-Mart, and Nam-gu Office. Medical facilities including Gwangju Christian Hospital, Mirae Children's Hospital, Hanil Hospital, Chosun University Hospital, and Chonnam National University Hospital are nearby. Residents can also easily access Blue Road Park, Pungam Sports Park, and Wolsan Neighborhood Park, enabling a pleasant residential life.
The complex also boasts product quality befitting the e-Pyeonhansesang brand. “e-Pyeonhansesang Bongseon Celestige” is designed as a park-type complex with no cars on the ground and primarily south-facing units. Most households are arranged facing south (except for some units), providing excellent natural lighting, and offer a choice between slab-type 3~4BAY and two-sided open tower-type layouts. Additionally, the complex applies e-Pyeonhansesang's innovative C2 House design, providing ample storage spaces such as pantries, dressing rooms, and powder rooms.
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