Larucell Hosts Experience Event Until Late April at K-Beauty Space 'Beautyplay'

Larucell Beautiful Play Exhibition

BioCos Co., Ltd.'s low-irritation, high-performance cosmetic brand 'Larucell' is holding an experience event at 'Beauty Play' in Myeongdong until the end of next month.

Beauty Play is a 'K-Beauty Experience Promotion Center' sponsored by the Ministry of Health and Welfare and organized by the Korea Cosmetic Industry Institute Foundation.

In this event, competitive domestic beauty brands participate in the exhibition, conducting various content activities, sampling promotions, and pop-ups.

The Korea Cosmetic Industry Institute also conducts live broadcasts, arranges meetings with overseas buyers, and more at Beauty Play alongside the experience promotion.

BioCos Co., Ltd. holds competitive and excellent products such as the premium skincare Larucell with zero skin irritation, raising high expectations for this exhibition. The company will participate in the exhibition for two months until the end of April, and the pop-up store will be held for five days until the 18th of this month.

During the pop-up store period, BioCos Co., Ltd. will display all products and provide sampling so customers can directly experience various products. In particular, two newly launched products in March, the sunscreen and cleansing pack bar, will also be showcased.

Kang Sung, director of BioCos Co., Ltd., said, "As tourists visiting Korea increase again after the end of COVID-19, K-Beauty is expected to regain vitality," adding, "We are preparing various events so that customers can directly experience Larucell and the recently launched new products at this event."