Suldamhwa Launches Highball Exclusive Glass... "No Measuring Tools Needed"

The traditional liquor online platform Suldamhwa announced on the 14th that it has launched a highball-exclusive glass called 'Take it easy.'

Suldamhwa released the dedicated glass to make it easier to enjoy high-proof alcohol, which is usually difficult to approach, through highballs. This is the second dedicated glass following the Makgeolli-exclusive glass launched in May last year. As the name suggests, Take it easy features nine different measurement markings on its surface, allowing users to make highballs conveniently without the need for separate measuring tools.

Thanks to the rosemary and lemon drawings on the glass, it is also characterized by allowing users to enjoy a fancy highball without special ingredients. The light and thin glass effectively delivers the refreshing carbonation to the lips, helping to fully experience the lively freshness. Being a heat-resistant glass cup, it is also strong against temperature changes, keeping the coolness for a long time. The highball-exclusive glass has a diameter of 6.5 cm, a height of 13 cm, and a capacity of 370 mL.

Lee Jae-wook, CEO of Suldamhwa, said, “A highball boom is happening mainly among the MZ generation (Millennials + Generation Z),” and added, “We hope people enjoy easy and diverse traditional liquor highballs through Take it easy.”