Daesun Brewery and Saha-gu Commercial Area Revitalization Task Force Join Hands to "Revive the Commercial District"

Daesun Brewery and the Saha-gu Commercial District Revitalization Promotion Team have joined hands to revive local businesses struggling due to the economic downturn.

Daesun Brewery announced on the 13th that from the 14th to the 19th, it will distribute free hangover relief packets called ‘Neoui Sukhwireul Sahagu’ to customers at restaurants and business locations in major commercial areas of Saha-gu, Busan, including Goejeong-dong, Dadae-dong, and Hadan.

‘Neoui Sukhwireul Sahagu,’ introduced by the ‘Saha-gu Commercial District Revitalization Promotion Team’ last December as a promotional flagship product to increase awareness and sales in the Goejeong Digital Commercial District, carries a double meaning combining the local name ‘Saha-gu’ and ‘eliminating hangovers.’

This product uses ingredients known for their effectiveness in relieving hangovers, such as kudzu root, young mulberry branches, thistle, and Oriental raisin tree fruit, and is recommended for consumption before and after drinking.

Hangover relief product 'Neoui Sukhwireul Sahagu'.

During the event period, Daesun Brewery will deploy sales staff intensively across major commercial areas in Saha-gu to distribute 15,000 packets of ‘Neoui Sukhwireul Sahagu’ to customers. Daesun Brewery has a networked sales organization covering over 40 major commercial districts throughout Busan.

Jo Woo-hyun, CEO of Daesun Brewery, stated, “As a leading local company in Busan, Daesun Brewery will do its best to open a path of mutual growth to revitalize the local commercial districts.”

Jo Young-mi, head of the ‘Saha-gu Commercial District Revitalization Promotion Team,’ said, “This collaboration will serve as an opportunity for the local commercial district to become known and revived through a regionally specialized product. We will work closely with Daesun Brewery, which has a solid sales network, to do our utmost for the revival of the Saha-gu commercial district.”