Sulwhasoo announced on the 13th that it has selected actress Tilda Swinton as its new global ambassador and will launch an evolved brand campaign.
According to Sulwhasoo, Tilda Swinton is a world-renowned actress who has established a unique position with her distinctive aura and outstanding acting skills. Through a broad filmography including "Kevin Alone" and "Memoria," she has secured a strong fan base in Korea. She is also known for her continuous affection for Korean popular culture, having appeared in several films directed by Bong Joon-ho, such as "Snowpiercer." Furthermore, with her deep knowledge of the arts, she interacts with artists from various genres and is recognized as an artist beyond just an actress.
Sulwhasoo plans to release a new brand video featuring Tilda Swinton later this month. It is said that even before being selected as a global ambassador, she had experienced and recommended Sulwhasoo, and during the filming of this video, she expressed deep empathy and affection for the brand's values.
Tilda Swinton said, "I was already well aware that Sulwhasoo is a representative Korean brand, but through this shoot, I became even more deeply immersed in the brand's incredible story," adding, "I am honored to be able to share this with the world as a brand ambassador."
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