Lotte Chilsung Selects 'G(I-DLE)' as Advertising Model for 'Tams Zero'

On the 13th, Lotte Chilsung Beverage announced that it has selected the girl group (G)I-DLE as the new model for its zero-calorie fruit-flavored carbonated drink, Tams Zero, and released a new advertisement.

The advertisement, with the concept "Crave something new every day," features (G)I-DLE enjoying everyday joyful moments such as taking sticker photos and bowling, accompanied by Tams Zero. It is characterized by catchy music sung by (G)I-DLE themselves, expressing the refreshing carbonation and tangy fruit flavors of Tams Zero.

Lotte Chilsung Beverage released two versions of the new advertisement, 15 seconds and 30 seconds, through TV commercials, the official Lotte Chilsung Beverage YouTube channel, and Instagram. Following the ad airing, making-of videos, music videos, and short-form content will be sequentially released for fans.

A representative from Lotte Chilsung Beverage said, "Through (G)I-DLE, who present music with a unique concept, we plan to widely promote the value of Tams Zero, which offers a new experience to consumers enjoying fruit-flavored carbonated drinks, and carry out various marketing activities."

Tams Zero, a fruit-flavored carbonated drink launched in April last year, is currently available in five flavors: orange, lemon, apple kiwi, pineapple, and green grape pomegranate.