Cafe24 Supports Cosmax Group in Building Beauty and Health Platform

Implementation of Online Optimization Service

Cosmax's beauty and health platform ThreeWow.
[Photo by Cafe24]

Global e-commerce platform Cafe24 announced on the 13th that it has supported the establishment of Cosmax's customized beauty and health platform 'ThreeWow,' which allows customers to order personalized cosmetics online in just one minute.

ThreeWow features the ability to purchase personalized products tailored to customers' concerns and conditions through a survey. From scalp and hair type tests using specialized skin and hair diagnostic data and AI algorithms to diagnosis and prescription, ordering personalized products takes only one minute.

By utilizing Cafe24's Open API (Application Programming Interface) for customized development, an optimized service for personalized diagnostic consulting and 1:1 custom product ordering was implemented. Additionally, various shopping functions such as reviews, chatbots, and gifting were connected to enhance customer convenience and shopping experience.

Cafe24 plans to provide optimized servers, traffic management, and stable operational expertise for ThreeWow's operation, as well as quickly support service updates aligned with market trends to help Cosmax lead the customized beauty market.

Lee Jae-seok, CEO of Cafe24, stated, “The number of large corporate clients continues to grow as companies can freely customize and expand desired functions,” adding, “We plan to continuously enhance stable infrastructure and services to help companies accelerate the growth of their e-commerce businesses.”