From Strollers and Other Childcare Products to, of Course, New Semester Educational Products
CJ OnStyle announced on the 13th that it will hold the largest infant and children's discount event of the first half of the year, the 'Ontact Baby Fair,' until the 17th. This integrated event takes place across all CJ OnStyle channels, including TV home shopping and mobile live commerce, showcasing popular childcare products and educational items available for purchase at special discounted prices.
This Baby Fair offers a diverse range of national childcare and educational products designed to improve the quality of life for everyone from first-time moms to veteran moms. During the event, CJ OnStyle provides a 10% reward point accumulation on purchases over 50,000 KRW (excluding TV broadcasts) and up to a 7% card discount benefit. Additionally, customers who purchase mobile live show products twice or spend over 100,000 KRW will receive a 10,000 KRW Shinsegae gift certificate as part of a special promotion.
On TV home shopping, on the 14th at 12:35 PM, the ‘Biryoungso Book Club Monthly Delivery Program,’ which carefully selects four must-read books per month for a year and delivers them to your home, will be introduced. On the 15th at 10:25 AM, the ‘US Public Education English Use School,’ which allows simultaneous learning of English and other subjects using American textbooks, will be featured. Following that, on the 16th at 11:35 AM, the top-ranked online English reading program, ‘Reading Gate English Library Program,’ will be available exclusively with CJ benefits.
In mobile live commerce, from the 13th to the 16th at 10:00 AM, working mom Lee Si-yu will host a special Baby Fair broadcast on the program ‘Mammanhani.’ Products such as ‘Libero Diapers,’ ‘Momeu Baby Bottles,’ and ‘Bebesup Wet Wipes’ will be sold at special prices. Additionally, on the program ‘Well-Living Sisters’ hosted by broadcaster Hyun Young, the ‘Joy Car Seat’ will be introduced on the 15th at 8:00 PM. All customers who purchase during the broadcast will receive a 10,000 KRW gift certificate and can earn up to 30,000 KRW in reward points. At 9:00 PM, ‘Huggies Diapers’ will be showcased.
Exclusive product launches will also be opened in advance during the event period. These include Kyowon Doyosae English, the top-selling foreign language brand for elementary students, the Micro Kickboard, perfect as a school entrance gift, and the ‘Oh My Emotion Picture Book,’ co-developed with Dr. Oh Eun-young to help children recognize and control their emotions.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
