Lotte Department Store Operates 'Dyson Style Lab' Pop-up

Held at Jamsil Lotte World Mall from the 15th to the 26th

Lotte Department Store announced on the 12th that it will hold the ‘Dyson Style Lab’ pop-up store for the first time in a department store from the 15th to the 26th at the Atrium Plaza on the 1st floor of Jamsil Lotte World Mall.

At the ‘Dyson Style Lab Lotte World Mall’ pop-up, visitors can freely experience all of Dyson’s hair products. Notably, in the styling area within the pop-up, customers can create their desired hairstyles using Dyson’s ‘Airwrap’ and ‘Supersonic’ products. Additionally, a thermal imaging camera will be installed to create an experience zone where customers can visually verify Dyson’s intelligent heat control system.

A variety of exclusive products and benefits will also be offered. In particular, the ‘Dyson Airwrap Multi-Styler’ in the ‘Topaz Orange’ color will be sold as a pop-up limited edition. Furthermore, visitors can find various colors of Dyson hair products in one place, including the ‘Dyson Supersonic Hair Dryer’ with a new nozzle, as well as colors like ‘Prussian Blue’ and ‘Nickel & Copper’. Customers who purchase at the pop-up will receive special gifts such as eco bags and badges, and premium gift wrapping services will be provided along with engraving services for simple texts like names on the products.

Lee Dong-hyun, head of the Lifestyle Division at Lotte Department Store, said, “For the Gen Z generation, hair styling is a means of self-expression beyond aesthetic value,” adding, “We will continue to introduce unique content that combines various products and experiential elements so that Jamsil Lotte World Mall can establish itself as a representative pop-up hub in Korea.”