LG Supports Bid for '2030 Busan World Expo' at Busan Station

Message Wishing for the Hosting of the '2030 Busan World Expo' on the Large LED Screen at Busan Station

LG is stepping up to support the bid for the ‘2030 World Expo’ in Busan, a candidate city for hosting the event.

On the 9th, LG announced that it will display ‘Support for the 2030 Busan World Expo Bid’ advertisements on four large electronic billboards in the Busan Station concourse for one month. This is to raise awareness among tourists visiting Busan by train, including KTX, and Busan citizens about the importance of hosting the ‘2030 Busan World Expo.’ Ahead of the on-site inspection by the Bureau International des Expositions (BIE) scheduled for early April, LG plans to build consensus and boost enthusiasm for the Expo bid.

LG included the phrase ‘BUSAN is Ready’ in the advertisement to convey that Busan is prepared to host the World Expo. Additionally, to intuitively showcase the charm of Busan as the candidate city, each letter of B-U-S-A-N highlights different landmarks: B (Haeundae Skyline) - U (Gwangandaegyo Bridge) - S (Haedong Yonggungsa Temple) - A (Diamond Tower) - N (Dadaepo Beach). This emphasizes that Busan is a city that combines modern appeal, traditional charm, and natural beauty.

Besides Busan Station, LG is continuously promoting the Busan Expo bid through a total of nine electronic billboards and outdoor advertisements at global landmarks, international airports, and major domestic hubs. Support videos for the ‘2030 Busan World Expo’ bid are currently being shown on large screens at world-famous locations such as New York’s Times Square and London’s Piccadilly Circus. The digital signage at Chopin International Airport in Warsaw, Poland, as well as the large outdoor billboard outside Warsaw Central Station, also feature videos supporting the ‘2030 Busan World Expo’ bid.

Domestically, promotional videos are being screened on large electronic billboards in Gwanghwamun, City Hall, and Myeongdong, actively fostering support for Busan’s bid for the ‘2030 World Expo’ with the message, ‘Busan, a city leading the future.’