Home&Shopping to Discover 143 Excellent Local SME Products This Year

Promotion of the '2023 Ilsacheonri (一社千里) Project'

Home&Shopping announced on the 9th that it will promote the '2023 Ilsacheonri Project' in collaboration with the Korea Federation of Small and Medium Business to secure sales channels and promote regional small and medium enterprises (SMEs). This project supports the sale of excellent regional SME products and local specialties through TV home shopping broadcasts. Since its inception in 2012, the project has expanded annually, introducing more than 1,200 outstanding regional SMEs to TV home shopping. By offering relatively low commission fees to regional SMEs, it lowers the entry barriers and has received positive responses.

Home&Shopping plans to discover 143 excellent SMEs through this year's Ilsacheonri Project. Until the 13th of next month, it will recruit regional SMEs from 14 metropolitan cities and provinces that wish to enter TV home shopping. A Home&Shopping official stated, "Although many SMEs nationwide have excellent products, the reality is that they struggle to resolve sales channel issues," adding, "Through Home&Shopping's representative sales support program, Ilsacheonri, we will continue to introduce promising SME products from across the country."