Archive Bold, Hyundai 百 Pangyo Store Popup Ends... Achieves 300% Sales Increase

Hyundai Department Store Pangyo Branch Archive Bold Pop-up Store.
Photo by Handhug

Handhug announced on the 8th that the street casual brand 'Archive Bold' successfully concluded its pop-up store held for a week starting from the 24th of last month at Hyundai Department Store Pangyo Branch.

At this pop-up, the 23 SS season new products were showcased offline for the first time. Along with denim pants featuring new graphics, sales were held for Archive Bold's previous season popular items such as the signature 939 logo sweat pants, hoodies, jackets, and T-shirts. On the third day of the event, the prepared stock sold out early due to a surge of visitors, resulting in exceeding 300% of the target sales during the one-week pop-up store operation period.

An Archive Bold representative said, "The strong response to the long-planned pop-up store aimed at conveying Archive Bold's brand identity is very meaningful," adding, "We plan to expand offline touchpoints and continue to hold pop-up stores so that more people can experience Archive Bold."