Feel the First Signs of Spring at the Butterfly Experience Center Opened in January
Samsung C&T Corporation's Resort Division Everland announced on the 8th that the 'Live Butterfly Experience Center' surpassed 100,000 visitors just two months after its opening. The Live Butterfly Experience Center, where visitors can see about 5,000 butterflies, opened on January 6.
Everland cited the reasons for the popularity of the Live Butterfly Experience Center as ▲the opportunity to feel the warm energy of spring early through beautiful butterflies encountered in the middle of winter ▲the ability to provide butterfly ecology education for children ▲the immersive experience enabled by digital exhibition techniques such as projection mapping and LED lighting.
Everland has been conducting butterfly research and breeding efforts for decades since the late 1990s to preserve Korea’s disappearing butterflies. In 2019, it opened the 'Butterfly Research Institute' to focus on butterfly species conservation. The ability to see native butterflies such as the Korean Tiger Swallowtail, Long-tailed Swallowtail, Black-spotted Tiger, Large White, and Southern Yellow at the Everland Live Butterfly Experience Center during winter is thanks to decades of butterfly rearing know-how and the dedication of the caretakers.
Visitors are watching butterflies at the Everland Live Butterfly Experience Center. / [Photo by Everland]
Everland offers butterfly experience education programs where visitors can participate and learn about natural ecology. There are frequent storytelling sessions where caretakers directly explain about butterflies, and experience times where visitors can closely observe the butterfly life cycle from egg to adult, including natural behaviors such as laying eggs (oviposition) and nectar feeding (proboscis feeding). Also, in a specially designed butterfly chrysalis device, visitors can observe butterflies emerging from pupae, flapping their wings, and flying away.
In the pre-show area, visitors can enjoy a dreamy and fantastic experience through various exhibition techniques such as projection mapping, LED lighting, and mirrors before meeting the butterflies. Visitors can also place butterflies on scented cards with lucky messages or wear flower hats to take commemorative photos. There is also a 'Find My Butterfly' vending machine that recommends butterflies suited to visitors’ preferences based on analysis, as well as a large coloring wall.
Everland revealed that the total views of posts related to this experience have exceeded 2.5 million. They added that there have been about 25,000 'likes' and over 1,000 comments. Everland stated, "The beautiful appearance of about 5,000 butterflies can be viewed at the Everland Live Butterfly Experience Center until May."
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