Sales of Niche Perfumes and Flower Bouquets
Coupang announced on the 7th that it will operate a White Day themed section until the 14th.
In the Sweetness-filled theme section, macarons and premium chocolates are sold at exceptional discounted prices. The Taste-targeted theme section gathers popular gifts favored by the MZ generation (Millennials + Generation Z), such as niche perfumes and fresh flowers. The Date Course Recommendation theme section offers discounted prices on last-minute hotels, exhibitions, and overseas travel packages. The Sincerity-filled theme showcases handmade cookies and mood light making kits.
For fresh flowers, roses, tulips, and pompom chrysanthemums can be purchased via Rocket Fresh at prices ranging from 20,000 to 50,000 KRW. Fresh bouquets combining various flowers are offered at cost-effective prices. When ordered, they can be delivered in a special fresh flower box by the same day or by 7 a.m. the next day.
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Yoon Hye-young, Vice President of Coupang Retail, said, “To celebrate White Day, we have gathered premium gifts that customers can give to their beloved partners and family members at affordable prices,” adding, “We will strive to provide customers with high-quality products they truly need at reasonable prices.”
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