Emart24, Delicious Festival... "Communicating Trends and Product Strategies"

Franchise Owners and Partner Companies Gathered in One Place

Delicious Festival interior rendering. [Photo by Emart24]

Emart24 announced on the 7th that it will hold the 'Delicious Festival' at the aT Center in Yangjae-dong, Seoul, from the 8th to the 10th.

The Delicious Festival is a large-scale offline event held for the first time by Emart24, where franchise owners from across the country and various partner companies supplying products to Emart24 will gather in one place to communicate about this year's trends and product strategies in products, marketing, and operations.

Franchise owners can watch and listen to Emart24's strategies and vision through the video media hall, and experience AI-based store operation systems, portable data terminals (PDA), unmanned entry authentication devices, and 3D stores that can improve franchise operation efficiency at the information technology (IT) service hall.

They can also preview various upcoming collaborative marketing efforts, character marketing using Wondungi, mobile application (app) strategies that are core to O4O (Online for Offline) services, and experience a standard store implemented in reality.

Kim Jang-wook, CEO of Emart24, said, "Following last year, we will continue to provide customers with benefits and fun, and enhance Emart24's product and service competitiveness through the development and introduction of new products that have never existed before." He added, "We expect this to be an opportunity for Emart24 to take another leap forward."