Wellbeing Food Co., Ltd. Jadam Chicken CEO Baek Seongjae Receives Commissioner of National Tax Service Commendation as Model Taxpayer on 2023 Taxpayer's Day

Wellbeing Food Co., Ltd. was selected as an exemplary taxpayer at the ‘57th Taxpayer's Day’ event and received a commendation from the Commissioner of the National Tax Service.

Wellbeing Food Co., Ltd., which operates Jadam Chicken, established the Jadam Chicken brand in 2011 using antibiotic-free raw meat and eco-friendly ingredients. Since then, it has operated over 750 franchise stores and has been recognized for fulfilling its corporate social responsibility through transparent and sound business management and various donation activities, faithfully performing its tax obligations and contributing to the finances of the national and local governments.

The exemplary taxpayer award is an event held annually on March 3rd to commemorate Taxpayer's Day by the National Tax Service. It selects and rewards individuals or companies that diligently fulfill their tax obligations, foster a mature tax culture, and make significant contributions to national finances, serving as role models for others. The recipient companies are strictly chosen through various investigations and verifications by tax offices.

CEO Baek Seong-jae stated, “For the past ten years, we have operated the company with the thought of providing only healthy chicken that customers can trust and eat. I feel greatly rewarded to receive such a meaningful award for our contributions to the nation and society,” adding, “We will continue to strive to contribute to consumers and society with good products and sincere business operations.”

Wellbeing Food Co., Ltd. holds a corporate vision of pursuing a healthy and ethical well-being food culture and is the first and only company in the industry to use animal welfare raw meat to make chicken products. Recently, it has been running an advertising campaign emphasizing the use of excellent ingredients with slogans such as ‘Embodying the pride of 6% of Korea’ and ‘A precious food found only in 6% of Korea,’ establishing itself as a synonym for premium chicken brands.