SK ICT Family Blood Donation Relay Held... Overcoming Blood Supply Shortage

[Asia Economy Reporter Oh Su-yeon] SK Telecom announced on the 6th that it is conducting a blood donation relay at the SK ICT family company level to overcome the ongoing domestic blood supply shortage.

Through cooperation with the Korean Red Cross, SKT has been visiting SK ICT family company offices nationwide since the end of January to hold group blood donation events for employees. The events will continue until the end of March. The donated blood certificates will be donated to places in need.

SK Telecom announced on the 6th that it is continuing a blood donation relay at the SK ICT family company level to overcome the blood supply shortage.
[Photo by SKT]

In addition to voluntary blood donation participation by its members, SKT is actively utilizing its information and communication technology (ICT) to continuously contribute to solving the social blood shortage problem and spreading the culture of sharing life.

SK Telecom introduced the ‘Mobile Blood Donation’ service for emergency transfusion patients in 2007, and in 2011 launched the ‘Smart Blood Donation’ service that allows blood donation reservations via an app.

In 2019, SKT launched ‘Red Connect,’ the world’s first service supporting blood donors’ health management, and over the past 20 years, it has created various ICT-based blood donation services and continuously participated in blood donation.

Park Yong-joo, SKT’s ESG officer, stated, “We plan to steadily practice ESG management that contributes to expanding the social safety net through active participation of our members in blood donation campaigns.”