Eiders Korea Co., Ltd. and Puradak Chicken Launch New Startup Support Promotion for Prospective Franchisees

[Image: Puradak Chicken]

Idus Korea Co., Ltd.'s oven-fried chicken specialty brand, Puradak Chicken, announced that it will conduct a new startup support promotion for prospective franchisees.

This promotion was planned to reduce the startup cost burden for prospective franchisees who are considering starting a business by providing practical benefits for prospective entrepreneurs, and to enhance long-term operational stability. The main contents of the promotion are ▲full support for essential kitchen equipment ▲free offline promotional materials ▲online promotional support (limited to the metropolitan area, 2.5 million KRW).

When a franchise contract is signed, Puradak Chicken fully supports the purchase cost of the essential kitchen equipment called the 'refrigerated trolley,' developed to reduce labor costs through efficient workforce management. It also broadly provides offline promotional materials essential for the initial opening, such as uniforms, cooking clothes, menus, flyers, and POP materials. Additionally, online marketing support worth 2.5 million KRW for blog experience group marketing during the initial opening is provided exclusively in the metropolitan area.

So far, Puradak Chicken has established a reasonable startup structure that reduces the burden on prospective entrepreneurs by allowing self-directed interior construction and not charging any royalties or contract performance deposits, thereby lowering the essential initial costs for starting a business. Furthermore, when opening new franchise stores, thorough commercial district analysis and household number analysis are conducted, and an opening policy applying standards such as restricting additional openings in areas where existing franchise stores have contracts is implemented.

After the contract is signed, a systematic system is in place to support stable operation and independence. Systematic cooking training is conducted by professional personnel, and specialized personnel from headquarters support the initial opening. Even afterward, a full-time franchise system is operated, and to manage store quality systematically and objectively, an app service called 'FC Daum,' equipped with communication functions with stores, enables prompt and efficient communication and store management.

A Puradak Chicken representative said, “We planned this startup promotion to reduce the startup burden and provide enhanced benefits and opportunities to prospective franchisees who trust the competitiveness of the headquarters and the brand, aiming for long-term stable sales generation. We will do our best to support prospective entrepreneurs dreaming of the food service franchise industry to get one step closer to success through Puradak Chicken, so we hope they actively utilize the related benefits.”

Meanwhile, Idus Korea Co., Ltd.'s Puradak Chicken is an oven-fried chicken specialty brand that officially launched its brand and franchise business in 2015 under the slogan 'Chicken, becoming cuisine.'