Enhanced Cleaning Power with 'Dual'
Evolved AI Features
[Asia Economy Reporter Han Yeju] Samsung Electronics launched the 2023 model of the 'Bespoke AirDresser' on the 2nd, which can manage more clothes at once. The number of clothes that can be managed at one time has increased from 5 to 9 for the large-capacity model and from 3 to 5 for the standard-capacity model.
New image of the large-capacity model of the 'Bespoke AirDresser' in Satin Sage Green color. [Photo by Samsung Electronics]
While maintaining the same exterior size as before, the design of the air hanger, which previously only allowed dedicated AirDresser hangers, has been changed to accommodate regular hangers as well. The new air hanger features a sliding locking structure that makes hanging and removing clothes more convenient, enhancing usability. The multi-hanger fixed on the back of the product has been upgraded to be lowered when needed, allowing management of various items that are difficult to hang, such as accessories and dolls.
Additionally, the new Bespoke AirDresser strengthens cleaning performance with 'Dual Air Wash' and 'Dual Jet Steam' functions. The existing Air Wash, which blew strong air inside the clothes, now blows air both inside and outside the clothes for faster and more hygienic care. The Air Wash blowing inside and outside the clothes powerfully removes dust attached to the clothes, and the Dual Jet Steam, which emits steam in two directions, enables sterilization and deodorization of up to 9 garments simultaneously.
Fine dust particles detached from the clothes are filtered by the 'Fine Dust Collection Filter.' This filter prevents dust from floating inside the device and re-contaminating the clothes, and manages the device tightly to prevent fine dust from leaking outside. Moreover, clothes are managed without concerns about vibration or noise, and the large-capacity model offers a 'Long Clothes Care Zone' that can manage long clothes up to 144 cm, such as long coats or trench coats, without wrinkles.
Images of the new 'Bespoke AirDresser' and 'Bespoke Grande AI' washer and dryer in Black Caviar color. [Photo by Samsung Electronics]
Enhanced AI features have been extensively incorporated to provide customized functions according to consumers' lifestyles. It supports the 'AI Customized Drying' function, which sets the optimal drying time for each garment by using a humidity sensor. Drying and wrinkle removal are performed simultaneously, reducing drying time to 35 minutes per shirt. ▲'AI Habit Memory,' which displays frequently used patterns at the top ▲'AI Customized Recommendation,' which suggests various courses based on usage time, weather, and season ▲'AI Course Linkage,' which proposes the optimal AirDresser drying course by linking with the washing machine through SmartThings, have been applied.
The Bespoke AirDresser is released in a total of 10 colors: new mirror material colors ▲Misty Marine Mirror ▲Misty Pink Mirror, glam glass material colors ▲White, satin glass material colors ▲Mix & Match (White + Gray) ▲Beige ▲Gray, and this year's new Bespoke home appliance color ▲Satin Sage Green. It is available in standard capacity (5 garments) and large capacity (9 garments) models, with prices ranging from 1,299,000 KRW to 2,099,000 KRW depending on capacity and specifications.
Lee Junhwa, Vice President of Samsung Electronics' Home Appliance Business Division, said, "We have introduced this new Bespoke AirDresser model to meet recent consumer demands for faster and more powerful garment care," adding, "We will continue to listen to consumers' voices and introduce new features based on AI that provide a more convenient and hygienic garment care experience."
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