New Advertising Campaign Unveiled on March 20 Featuring Group Brand Models for Resorts and Casinos
Paradise Group announced on the 2nd that it has selected actor Park Seo-joon as its new promotional model.
Actor Park Seo-joon selected as the new promotional model for Paradise Group [Photo by Paradise Group]
Paradise Group plans to appoint Park Seo-joon as the model for the entire group brand, including the artainment complex resort Paradise City and Paradise Casinos operating in Seoul, Incheon, Busan, and Jeju. On the 20th, the first advertising campaign video showcasing the various charms of Paradise City featuring Park Seo-joon will be released on TV and social media (SNS) channels. The group also plans to conduct various promotions and activities to promote the value of Paradise both domestically and internationally.
Since the 2020 drama "Itaewon Class," Park Seo-joon has gained popularity mainly in Japan and across Asia, rising as a "Hallyu star." He has also announced his global activities through Hollywood projects such as "The Marvels" and the Netflix series "Gyeongseong Creature."
A representative of Paradise Group said, "We selected Park Seo-joon, who is loved by many fans both domestically and internationally, as our new promotional model because we believe he can effectively convey the unique charm and capabilities of Paradise. We expect that, together with Park Seo-joon, who is growing as a global artist, we can further elevate Paradise's global status."
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