11st Opens Fresh Table Service... "Direct Delivery from Production Area"

Same-Day Shipping for Orders Placed Before the Deadline

11st has launched the Fresh Table service, which directly delivers fresh food from producers with excellent product quality.
[Photo by 11st]

11st Street announced on the 27th that it has launched the Fresh Table service, which delivers fresh food directly from producers with excellent product quality.

Fresh Table is a service that partners with verified producers to deliver premium ingredients with guaranteed quality from the Local Fresh Food Center (LFFC) directly to customers' tables. Currently offered as a beta service, it plans to expand the product lineup with local producers and officially launch as a specialized section within the first half of the year.

The LFFC operates as an online direct marketplace between producers and consumers, significantly shortening the distribution process to deliver fresh food in a fresher state. Orders placed before the cutoff time for each product are shipped the same day and can be received the next day. Additionally, products can be harvested (produced) after ordering and shipped on a specified date requested by the customer.

The Fresh Table beta service collaborates with about 20 partners nationwide who have fresh centers in production areas, including Illyu Nongsagkun, OK Farm, and Hoonhoon Fisheries, offering approximately 600 products. 11st Street plans to expand the product lineup with local producers to increase the number of products sold to about 1,700 by the end of the year.

An 11st Street representative said, “We will continue to expand new partners and plan to sign business agreements with major local governments within the first half of the year to enhance product competitiveness.”