Kumho Tire Signs Title Sponsorship for TCR World Tour

Kumho Tire announced on the 27th that it has signed a title sponsorship agreement for the 'Kumho TCR World Tour' with WSC Group.

The title sponsorship signing ceremony, held on the 23rd (local time) in Lugano, Switzerland, was attended by Kumho Tire's Lee Kang-seung, Executive Director of the European Headquarters, Yoon Jang-hyuk, General Manager of G. Marketing, and WSC Group's Chairman Marcello Lotti, Chief Operating Officer Nunzia Corvino, along with other representatives from both sides.

The Kumho TCR World Tour will feature races across four continents and seven countries, starting with the European Portugal race, followed by Belgium, Italy, Hungary, Uruguay, Argentina, Australia, and Macau.

The Spa Circuit in Belgium is the longest circuit among F1 race tracks and, despite being a high-speed circuit, it combines appropriate corners well, promising intense competition among drivers. Additionally, the Bathurst Circuit, representing Australia, is built on mountainous terrain, allowing spectators to enjoy the race against the backdrop of Australia's beautiful scenery during the mid-stage of the race.

On the 23rd (local time) in Lugano, Switzerland, Janghyuk Yoon, Executive Director of G. Marketing at Kumho Tire (right), and Marcello Lotti, Chairman of the WSC Group, are taking a photo while signing the title sponsorship for the TCR World Tour. Photo by Kumho Tire

All vehicles participating in this Kumho TCR World Tour will be equipped with the racing tire ‘Ecsta S700,’ which delivers excellent grip and stable handling performance even at high speeds, and the racing tire ‘Ecsta W701,’ which offers high driving performance and stability on wet roads.

Since 2022, Kumho Tire has been sponsoring major TCR European events, and starting this year, it has become the exclusive tire supplier for two regional competitions, TCR South America and TCR Middle East, as well as three national competitions: TCR Australia, TCR Brazil, and TCR Finland. Kumho Tire plans to enhance its brand value by proving its top-notch technology and continuously participating in and sponsoring global motorsport events.

Marcello Lotti, Chairman of WSC Group, said, “Kumho Tire has been recognized for its technology and quality by supplying official tires not only for TCR Europe but also for major competitions. You can look forward to the Kumho TCR World Tour races, which are being introduced for the first time this year.”

Yoon Jang-hyuk, General Manager of G. Marketing at Kumho Tire, explained, “Based on the motorsport technology accumulated over many years, Kumho Tire is expanding its role as a partner of the TCR World Tour and will continue to strengthen its status as a high-performance brand.”