HiteJinro Launches Limited Edition 'Isul Toktok Polaro'

HiteJinro announced on the 27th that it will release a limited edition collaboration product called ‘Isul Toktok Polapo,’ a combination of the fruit carbonated drink ‘Isul Toktok’ and Haitai Ice Cream’s steady seller ‘Polapo.’

This new product combines the sparkling carbonation of Isul Toktok with a sweet grape flavor to create a refreshing and sweet taste. The packaging features purple colors and Polapo images, evoking the grape flavor of Polapo. Isul Toktok Polapo has an alcohol content of 3% and is available in a 355ml can. The wholesale price is the same as the existing Isul Toktok. The new product will be available nationwide in major commercial districts, supermarkets, and convenience stores starting from the 2nd of next month.

Following the recent ‘mixing drink’ trend, a Polapo ice cream giveaway event will also be held in major university commercial areas to allow consumers to enjoy Isul Toktok in a new way. You can add Polapo ice cream to Isul Toktok Polapo and customize it further by adding Chamisul according to your preference for a variety of enjoyable experiences.

Oh Seong-taek, Executive Director of Marketing at HiteJinro, said, "We launched this collaboration product to satisfy the needs of the MZ generation, who seek novelty and fun. We will continue to lead the market with alcohol trends that bring various pleasures to drinking occasions."