Jeju Region Central and Local Governments Sign First Cooperation Agreement on Tourism and Aviation

Korea Airports Corporation, Korea Tourism Organization, Jeju Tourism Organization, and Jeju Tourism Association Join Forces

Sign Memorandum of Understanding to Revitalize Jeju Tourism and Expand Domestic and International Tourist Attraction

[Jeju=Asia Economy Honam Reporting Headquarters, Reporter Park Changwon] Korea Airports Corporation (President Yoon Hyung-jung), Korea Tourism Organization (President Kim Jang-sil), Jeju Tourism Organization (President Go Eun-sook), and Jeju Special Self-Governing Province Tourism Association (Chairman Boo Dong-seok) signed a "Business Agreement for the Revitalization of Jeju Tourism and Expansion of Domestic and International Tourist Attraction" at Jeju International Airport on the 23rd.

From the left, Kim Man-jin, Head of Jeju Branch of Korea Tourism Organization, Hyun Hak-su, Director of Jeju Tourism Corporation, Kim Nam-jin, Director of Jeju Special Self-Governing Province Tourism Association, Son Jong-ha, Airport Director of Jeju Airport, Korea Airports Corporation
[Photo by Korea Airports Corporation Jeju Airport]

This agreement is the first case of cooperation in the Jeju region where both central and local government tourism and aviation policy execution agencies gathered to collaborate jointly.

It was prepared with the shared intention to jointly cooperate for the revitalization of international flights at Jeju International Airport and the expansion of domestic and international tourist attraction, in line with the resumption of international flights at Jeju International Airport after the COVID-19 endemic and the proclamation of the "2023-2024 Visit Korea Year."

The collaboration includes efforts to expand overseas routes at Jeju International Airport, enhance the global brand awareness of Jeju International Airport, promotion, marketing, and promotions to revitalize Jeju tourism, exchange of content and data held by each organization, and continuous discovery of joint cooperation projects for tourism and aviation revitalization. Going forward, strategies to expand the attraction of domestic and international tourists to Jeju will be implemented, enabling the expansion of each organization's projects and joint responses, which is expected to create synergy effects.

Son Jong-ha, Jeju Airport Director of the Corporation, said, "In preparation for the resumption of international flights at Jeju International Airport after the COVID-19 endemic, we are forming a joint response system with related organizations within Jeju Island, and we will do our best to successfully achieve the common goal of expanding the attraction of tourists to Jeju."

He added, "In particular, starting with this business agreement, we plan to hold regular monthly working-level meetings to ensure more effective joint responses. We also expect to create synergy effects for expanding the attraction of overseas tourists through joint promotion by consolidating various systems promoted by each organization, such as airline incentive support programs."

Jeju=Asia Economy Honam Reporting Headquarters, Reporter Park Changwon baekok@asiae.co.kr