Lotte Home Shopping to Host Mega Party for Bellygom NFT Holders

November 25, 11 PM to November 26, 5 AM
'Belly Party' at Jamsil Lotte World
Popular singer invited performance, free attraction operation

Lotte Homeshopping, Belly Party
Photo by Lotte Homeshopping.

Lotte Home Shopping announced on the 23rd that it will hold the "Belly Party" for Bellygom Non-Fungible Token (NFT) holders at Lotte World in Jamsil, Seoul, from 11 PM on the 25th to 5 AM on the 26th.

This event is part of a community gathering for Bellygom NFT holders. It aims to provide a platform for communication among attendees and strengthen loyalty by presenting differentiated benefits and a phased roadmap outlining the vision of the Bellygom NFT. As a result of pre-registration, 4,000 people applied within four days, and an additional 200 spots opened later were filled within one minute of opening. Including holders, famous influencers, and event officials, a total of about 5,000 people will attend, making it the largest NFT event in Korea. For this event, Lotte World was fully booked for the first time in six years, demonstrating collaboration among Lotte Group affiliates.

Lotte Home Shopping has prepared various contents for Bellygom NFT holders. These include an A.M.A talk show sharing the vision and roadmap of the Bellygom NFT, invited performances by artists such as ATEEZ and Dynamic Duo, free rides on 13 attractions, a Bellygom photo zone, and a pop-up tattoo service event booth. At the A.M.A talk show held at the Garden Stage, key stakeholders from The Sandbox, Eggverse, and others will attend to reveal operational plans, including the restructuring of the Bellygom NFT membership, for the first time. Lotte Home Shopping explained that about 300 safety personnel will be deployed for the event attended by around 5,000 people, and safety measures have been strengthened in consultation with the police and fire departments.

Meanwhile, Lotte Home Shopping unveiled the Bellygom NFT last August, consisting of six tiers. It received positive responses due to the fandom of the Bellygom character and differentiated benefits linked with Lotte Group affiliates, with all 9,500 NFTs selling out within one second of release, attracting significant attention. Going forward, Lotte Home Shopping plans to expand and restructure the Bellygom NFT membership benefits to enhance NFT value and collaborate with various global partners.