A.P.C. Golf, 23SS Release... Expanding Heritage Denim Line

Reflecting Consumer Response and Feedback Since Last Year's Launch
Hyundai Department Store Pangyo Opens... Expanding New Stores Within the Year

Idilook's French contemporary brand A.P.C. announced on the 22nd that its lifestyle golf wear line, A.P.C. Golf, has unveiled the 23SS season collection.

The SS season collection, the second since the brand's launch in February last year, focuses on A.P.C. Golf's unique sensibility by adding chicness and freedom to A.P.C.'s heritage. This season, the color palette inspired by nature was technically realized. The brand's signature color, indigo, serves as the base, expanding the spectrum with light blue, green, and pink colors. By blending streetwear silhouettes with functional materials, the collection offers highly versatile items suitable for both the golf course and everyday life.

The signature denim line, which received positive consumer feedback last year, has also been expanded to showcase various denim styles across apparel and accessories. There is also a collaborative product line with Liberty available only this season. The A.P.C. Golf symbol, combining a guitar representing founder Jean Touitou's love for music and a classic golf bag inherited from his father, has been applied to various products. A.P.C. Golf products can be found at major department stores nationwide, the A.P.C. KOREA online mall, and the Idilook mall.

An A.P.C. Golf representative stated, “On the 15th, we opened our sixth offline store and the first new store of the year at Hyundai Department Store Pangyo Branch, and we plan to gradually expand our distribution network through major department stores.” They added, “With the launch of the SS season collection, we hope consumers will experience the brand up close.”