Binggrae Launches New Danji Milk Product 'Melona-Flavored Milk'

Just a new milk product, Melona-flavored milk.
Photo by Binggrae

Binggrae announced on the 22nd that it will launch a new milk product, 'Melona-flavored Milk.'

Melona-flavored Milk is a processed milk product born from the combination of Binggrae's representative brands, Banana-flavored Milk and Melona. In response to continuous consumer requests for a melon-flavored milk product, the taste and flavor of Melona have been captured in a traditional earthenware jar container. With a high milk content of 78%, it emphasizes a smooth taste and delivers a sweet melon flavor that appeals to all age groups.

The new Melona-flavored Milk harmoniously places the brand identities of Banana-flavored Milk and Melona on the product container and packaging. The traditional jar-shaped container features Melona's signature color and an illustration representing Melona. The 4-pack multipack packaging includes Binggrae's popular character ‘Onte Melona Bourgeois’ to add fun. Melona-flavored Milk will be available sequentially through nationwide distribution channels including convenience stores, large discount stores, and general retail outlets.

A Binggrae representative said, "We launched Melona-flavored Milk to respond to consumers seeking melon-flavored milk products online through customer centers, social media (SNS), and communities," adding, "The collaboration of Binggrae's representative processed milk brand and ice cream brand will provide new taste and enjoyment simultaneously."