February Golf Wear Brand Reputation 'PXG' Ranks No.1 for 4 Consecutive Months

J.Lindeberg 2nd · TaylorMade 3rd
Overall Golf Wear Mentions Decrease by 12.30%

The golf wear brand 'PXG' has maintained its number one position in the golf wear brand reputation ranking for four consecutive months. Meanwhile, 'Nike Golf' and 'Adidas Golf,' which had fallen to the lower ranks, re-entered the top tier, while 'Disney Golf' experienced a significant drop in ranking, indicating considerable shifts among the brands.

According to the 'Golf Wear Brand Reputation' results analyzed by the Korea Corporate Reputation Research Institute on the 21st, PXG was found to be the most positively evaluated brand by consumers in February 2023. This analysis was based on 10,197,271 pieces of big data related to golf wear brands collected from January 13 to February 13. Following PXG, 'J.Lindeberg' held the second place for four consecutive months, and 'TaylorMade' rose one rank to third place.

[Photo by Korea Corporate Reputation Research Institute]

While there were not many major changes within the top 10 brands, the rise in rankings of Nike Golf and Adidas Golf, which had been on a decline for some time, stood out. Since August last year, Nike Golf and Adidas Golf had consistently been in the 'Top 10,' but last month they ranked 8th and 13th respectively in the brand reputation rankings. This month, both brands climbed three places, reaching 5th and 10th respectively. On the other hand, Disney Golf, which achieved its highest-ever ranking at 5th place last month, dropped eight places to 13th.

Brand reputation rankings are determined by dividing consumer activity data related to the brand into participation value, communication value, social value, market value, and financial value. Considering that consumers' online habits greatly influence brand consumption, the rankings measure positive and negative evaluations of the brand, media attention, consumer participation and communication volume, and conversations on social networks. For golf wear, the rankings were determined by combining participation index, communication index, and community index.

However, the overall mentions of golf wear decreased by approximately 12.30% compared to last month. This is interpreted as an effect of the waning golf craze, including the departure of the MZ generation from the golf market.

Gu Chang-hwan, director of the Korea Corporate Reputation Research Institute, explained, "The analysis of brand big data in February this year shows that mentions of golf wear brands decreased by 12.30% compared to last month." He added, "A detailed analysis shows that brand consumption fell by 17.13%, brand communication by 13.35%, and brand diffusion by 11.40%."