LX Hausys Supplies Artificial Marble to National German Museum

Accelerating Marketing of Global Attractions

LX Hausys supplied 'HIMACS,' an acrylic artificial marble product, to the National German Museum located in Munich, Germany.

[Asia Economy Reporter Donghyun Choi] LX Hausys is accelerating its market penetration through global landmark marketing by increasing the supply of artificial marble to major overseas landmark buildings.

On the 21st, LX Hausys announced that it supplied its acrylic artificial marble product, "HIMACS," to the National Museum of Germany located in Munich, Germany.

The National Museum of Germany, established in 1903, is a specialized exhibition hall in the fields of natural science and aerospace technology. It hosts about 10,000 permanent exhibitions annually and attracts 1.5 million visitors each year, making it a famous location.

HIMACS was applied to decorate the newly renovated 1,200㎡ Chemistry Permanent Exhibition section of the National Museum of Germany. With excellent workability that allows seamless expression of 3D models and curved shapes, it realistically represents various chemical structures.

The walls creatively depict themes such as the fine structure of eggshells, plastic fiber structures, and soap bubble-like rounded shapes, matching the chemical exhibition themes, receiving high praise from visitors.

Additionally, LX Hausys supplied HIMACS last year to reception desks and showrooms in famous buildings such as Germany's health insurance corporation (AOK), the Brooklyn Hotel in the UK, and Danish furniture company Muuto.

Following major global landmarks such as the Guangzhou Opera House and Shanghai Disneyland in China, Porsche car showroom in Germany, Brooklyn Museum in New York, Frankfurt Airport in Germany, Naples Airport in Italy, and Charles de Gaulle Airport in France, LX Hausys continues its marketing at major famous architectural sites worldwide.

Thanks to global landmark marketing, LX Hausys holds a market share in the global acrylic artificial marble market in the 20% range, ranking second after the US company DuPont. In the North American and European markets, it is narrowing the market share gap with DuPont.

An LX Hausys official stated, “We are proving the competitiveness of our products in the global market by continuing to supply HIMACS to famous locations despite fierce competition with rival companies. We will continue global landmark marketing to strengthen the brand power of HIMACS products and increase market share.”