Real estate developer Aster Development is set to actively target the Gangnam area market by launching a top-tier high-end residential brand.
In December last year, Aster Development introduced its top-tier high-end residential brand, "Astern." The name Astern combines the word ASTER, meaning "star," with the letter "N," symbolizing newness (NEW) and connection (CONNECT). This naming reflects Aster Group's philosophy of connecting countless points of life to create a new star.
Notably, Aster Development's brand launch intention goes beyond simple high-end residential development; it aims to provide a high-end experience across the entire lifestyle of ultra-high-net-worth individuals, thereby realizing a luxury life platform.
Aster Development plans to maximize premium value and differentiate itself from other high-end residential products by applying ▲ operation of the society club DYAD ▲ collaboration with world-renowned architects and artworks to maintain the building's lasting value ▲ continuous supply of top-tier high-end brands in key Gangnam areas ▲ introduction of Korea's first DLD (Developer Lead Development) method ▲ supply of large-scale units with ALL-Customizing options reflecting individual tastes and lifestyles.
An Aster Development representative stated, "We believe that true high-end residential functionality lies not in standardized home design but in implementing high-end experiences throughout the entire lifestyle. We plan to take full responsibility for all processes?from site selection to design, construction, and residential service operation?so that the newly launched 'Astern' can grow into a luxury life platform brand for ultra-high-net-worth individuals."
He also added, "The newly launched 'Astern' will primarily be supplied in symbolic locations within the Gangnam area, and we will strive to set a new standard for ultra-high-priced housing in Korea, enabling the formation of the 'Astern Society' for ultra-high-net-worth individuals."
Meanwhile, Aster Development is the first in Korea to introduce and operate the advanced country-style responsible development method, DLD (Developer Lead Development). From land acquisition, planning, construction, interior design, sales marketing, to residential service operation, Aster Group, as the project owner, directly manages all aspects, promising the soon arrival of high-end products reflecting Aster Group's philosophy.
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