[Asia Economy Reporter Oh Su-yeon] LG Uplus announced on the 21st that it will equip the Toyota RAV4 PHEV (Plug-in Hybrid) newly launched in the Korean market with 'Toyota Connect' based on U+ Drive.
U+ Drive is LG Uplus's integrated infotainment service platform that supports a convenient car life. U+ Drive features domestic representative music streaming sites such as 'Vibe' and podcasts, as well as high-definition mobile TV that replaces DMB, providing media services enjoyed by various age groups. This platform also has convenient functions that allow remote control of Internet of Things (IoT) devices in homes equipped with U+ Smart Home, helping to connect driving and daily life.
In addition, U+ Drive is linked with 'NAVER CLOVA,' which enables natural conversation, allowing various functions such as setting navigation destinations and changing interior temperature to be controlled via AI voice recognition. Furthermore, vehicle management functions provide automatic notifications for consumable replacement and inspection timing, and in case of an accident, emergency dispatch services can be easily called through a button on the display screen, assisting customers with convenient accident handling.
Going forward, LG Uplus plans to continuously strengthen media content such as sports community platforms, in-vehicle video-on-demand (VOD) services, and content for infants based on communication technology. Additionally, LG Uplus is preparing services tailored to the car life cycle, including ▲parking ▲electric vehicle charging ▲car insurance ▲in-vehicle payments, based on accumulated data from years of collaboration with automakers.
Kang Jong-oh, Executive Director of LG Uplus Smart Mobility Business Division, said, "We expect to provide differentiated car life to customers using the Toyota RAV4 PHEV model through U+ Drive," adding, "We will continue to upgrade various functions and expand installation to various car models to innovate customers' mobility experience."
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