"Even Hiking Clothes as Everyday Wear"…The Popularity of 'Gopcore Look'

Lotte Department Store to Hold
'Leisure, Let's Go Out! Fair' from 24th to Next Month 5th
Outdoor Sales Increased by 20% Last Year

A customer is looking at products at the Salomon store in the Lotte Department Store main branch.
[Photo by Lotte Department Store].

Lotte Department Store announced on the 20th that it will hold the 'Leisure, Let's Go Out! Fair' from the 24th of this month to the 5th of next month, targeting customers looking for outdoor fashion to welcome spring.

With the endemic (periodic outbreak of infectious diseases) last year leading to increased outdoor activities, demand for outdoor products has been steadily rising. The Gorpcore look has gained popularity, making outdoor fashion a central trend. Gorpcore is a combination of Gorp, which refers to nuts eaten to replenish energy during outdoor activities, and Normcore, which pursues a natural style. It describes a fashion style that uses outdoor wear as everyday clothing. Since last year, it has become a trend mainly among men in their 20s and 30s, leading to an increase in young men purchasing outdoor products.

Last year, outdoor sales at all Lotte Department Store locations increased by 20% compared to the same period the previous year, with sales among men in their 20s and 30s growing even more significantly. This year, the growth trend continues, centered on demand for new spring products. Lotte Department Store explained that it will hold this fair at all 32 of its stores to prepare customers for spring hiking wear and Gorpcore fashion.

A total of 48 outdoor and sports brands are participating, offering various purchase benefits. Major participating brands include The North Face, K2, National Geographic, Offroad, Patagonia, Nike, Adidas, and Descente. During the event, customers who purchase over 200,000 KRW will receive Lotte gift certificates worth up to 7% of the purchase amount. Lotte Department Store stated, "Offroad, a contemporary outdoor brand exclusively launched at Lotte Department Store in August last year, has formed a loyal fan base along with the popularity of the Gorpcore look. We expect this event to receive great response mainly from young customers in their 20s and 30s."

Benefits for trail running shoe brands that complete the Gorpcore look are also prepared. Salomon, which has recently gained explosive popularity causing sold-out situations, will hold a brand day to commemorate the fair. During the Salomon brand day held every weekend during the fair, popular products such as Speedcross, Supercross, and X Ultra will be available at a 10% discount.

Meanwhile, Lotte Department Store continues to introduce new outdoor brands. The Danish premium outdoor brand Nordisk opened its first domestic department store location at Jamsil Branch on the 16th.