Savory and Mild 'Pohang Yeonidam Hangwa' Achieves Successful Large-Scale Export to the U.S.

First Export of 800 Boxes of Hangwa

Fruitful Results from Active Overseas Marketing

[Asia Economy Yeongnam Reporting Headquarters Reporter Dongguk Lee] On the 17th, Pohang City held a loading ceremony at Yeonidam Hangwa (CEO Miyeon Lee) located in Daesong-myeon, Nam-gu, marking the official start of exporting 'Pohang Hangwa' to the U.S. market.

On the 17th, Pohang City held a loading ceremony at Yeonidam Hangwa (CEO Lee Mi-yeon) located in Daesong-myeon, Nam-gu.

The Hangwa being exported this time consists of 800 boxes and is characterized by its rich aroma, soft texture, and non-sticky mouthfeel, made with 100% locally sourced blueberry syrup and rice.

Since Pohang Hangwa first began exporting to Australia and China in 2019, continuous product development and quality improvement efforts have led to its recognition as a nutritious snack that meets the needs of not only overseas Korean communities but also local consumers.

Recently, the city has actively engaged in export marketing, including overseas promotion, sales promotion, and export consultations, which contributed to the successful large-scale export of Hangwa this time.

The city expects that this large-scale export of Hangwa will positively impact the expansion of sales channels for rice processed foods and rice consumption.

Yoo Wook-jae, Director of the Agricultural Technology Center, stated, “With this export, a solid foothold has been established for the entry of rice processed foods into the U.S. market. We will strive to expand sales channels for agricultural specialty products so that local agricultural producers and processing companies, including those producing rice processed products, can achieve a win-win outcome.”