Korea Philip Morris Launches IQOS Iluma Series Nationwide

On the 16th, Korea Philip Morris announced the nationwide expansion of its next-generation heated tobacco device, the IQOS Iluma series.

The Iluma series, consisting of three models?the flagship IQOS Iluma Prime, IQOS Iluma, and the compact all-in-one IQOS Iluma One?all feature the Smartcore Induction System, which eliminates the need for blades and cleaning. From this day forward, all products in the Iluma series, along with 10 types of the dedicated tobacco product Terea, will be available at IQOS official stores nationwide, authorized retailers, and convenience stores.

Online sales will also be expanded. The products can be found on the official IQOS online store, Coupang, Naver, and various other online shopping channels. From November 10 last year until the day before this announcement, customers who purchased and registered the IQOS 3 Duo in regions where the IQOS Iluma series had not yet been released will receive a discount equivalent to the purchase price of the device when buying the IQOS Iluma Prime or IQOS Iluma within one month from this day.

Baek Young-jae, CEO of Korea Philip Morris, stated, “The IQOS Iluma series is the most innovative product in Philip Morris’s portfolio of heated tobacco devices. It is designed to provide a better experience for adult smokers who wish to continue smoking, encouraging them to switch from conventional cigarettes to a better alternative. This will help accelerate the realization of a smoke-free future in Korea.”