"Capturing Chinese and Southeast Asian Tourists" Shilla Duty Free Signs Business Agreement with BC Card

Kim Tae-ho, Vice President and Head of the TR Division at Hotel Shilla (left), and Lim Nam-hoon, Head of the Global Business Division at BC Card, are taking a commemorative photo after signing a business agreement.

Shilla Duty Free is proactively targeting Chinese and Southeast Asian tourists in the post-COVID-19 era.

On the 16th, Shilla Duty Free announced that it has signed a business agreement with BC Card to revitalize marketing for both domestic and foreign tourists.

The agreement includes measures for foreign tourists visiting Korea such as ▲the proactive introduction of a new mobile payment system for Chinese and Southeast Asian tourists ▲operation of a membership club for Chinese and Southeast Asian international students ▲development of various tour programs and influencer promotions to attract Southeast Asian tourists △regular operation of Foreign Hospitality Weeks and support for travel kits.

Additionally, for domestic tourists traveling abroad, the agreement covers ▲ongoing promotions to activate duty-free offline store purchases for BC Card users ▲launch of a specialized card exclusively for duty-free shopping ▲expansion of voucher partnership cards ▲duty-free shopping content linked with domestic influencers.

BC Card has been expanding its overseas business and strengthening partnerships in the Network to Network (N2) payment system, achieving steady results in the payment markets of China, Indonesia, and Vietnam. Through this business agreement, Shilla Duty Free aims to boost the influx of foreign tourists, especially customers from China and Southeast Asia. They plan to actively utilize BC Card’s global capabilities to enhance marketing efforts.

A representative from Shilla Duty Free stated, "We expect more customers to visit Shilla Duty Free through the business agreement with BC Card. We will continue to work on improving shopping convenience for foreign customers visiting Korea to contribute to strengthening the competitiveness of the Korean tourism industry, while also expanding benefits for our customers."