7-Eleven Launches 'Jeju Milk Cookie and Cream Bread'

Seven Eleven announced on the 16th that it will launch the second version of its ‘Jeju Milk Fresh Cream Bread,’ which surpassed 500,000 units sold within a month of its release last month, with the new ‘Jeju Milk Cookies and Cream Bread.’

Seven Eleven’s Jeju Milk Cookies and Cream Bread is made with fresh milk produced in pristine Jeju, generously incorporated into both the dough and the milk fresh cream. Similar to the Jeju Milk Fresh Cream Bread, the bread is uniquely made with dough kneaded only with milk. Inside this chewy bread is a soft and rich cookies and cream filling, made by mixing fresh cream from Jeju milk with sweet cookies.

Since June 2021, Seven Eleven has been releasing collaborative products with ‘Jeju Milk,’ and so far has introduced about 10 items including ‘Jeju Milk Parfait,’ ‘Jeju Milk Corn Ice Cream,’ ‘Jeju Milk Shine Muscat & Tangerine Sandwich,’ and ‘Jeju Milk Red Bean Cream Strawberry Sandwich.’ The Jeju Milk collaboration products have become one of Seven Eleven’s best-selling items, with approximately 7 million units sold to date.

Park Sojin, MD of Seven Eleven’s Ready-to-Eat Food Team, said, “Jeju Milk Cookies and Cream Bread contains a popular flavor that many consumers will love, so we expect a positive response across various age groups. We will continue to target diverse generations through Jeju Milk collaboration products that can only be found at Seven Eleven.”