Lotte Mart's Hanwoo Event 'Popular'... 30% Off Average Price

Soup Ingredients and Bulgogi Sales Increase by 170%

Customers are purchasing Korean beef at Lotte Mart Zeta Plex Jamsil branch.
[Photo by Lotte Mart]

Lotte Mart announced on the 15th that its discount event selling first-grade Hanwoo beef at the same price for a month is receiving positive responses from consumers.

According to Lotte Mart, sales of first-grade Hanwoo beef for soup and bulgogi from the 2nd to the 13th of this month increased by 170% compared to the previous year. The current product prices are about 30% cheaper than the average consumer prices posted on the Livestock Products Quality Evaluation Service website.

Next month, Lotte Mart plans to offer 'Superior-grade Norwegian fresh salmon' at the same affordable price. The seafood team secured a stable supply chain through prior planning to prepare ample quantities at reasonable prices.

A Lotte Mart representative said, "We prepared a one-month same-price event for Hanwoo beef with pride that Lotte Mart is the best, capturing both price and quality," adding, "We hope customers enjoy affordable first-grade Hanwoo beef for soup and bulgogi to complete a hearty home-cooked meal."