Live Commerce 'Hana LIVE' Broadcasts Twice Monthly
Simultaneous Viewing and Reservation Available
Hana Tour announced on the 13th that it will newly schedule a live commerce program called 'Commute LIVE,' where viewers can watch during their commute home or evening hours and immediately make travel reservations.
The program will be broadcast twice a month on Mondays from 6:30 PM for one hour on Hana Tour's live commerce channel, Hana 'Hana LIVE.' The concept involves a Hana Tour product planning manager introducing the products and answering customer inquiries in real time.
The main products focus on local tours, tickets, and domestic accommodation that can be booked simultaneously while watching. On the 20th, a domestic accommodation product at Jeju Hidden Cliff Hotel & Nature will be featured, and on March 6th, a combined product of Busan Lotte World and hotel will be broadcast.
A Hana Tour official stated, "We have additionally planned the 'Commute LIVE' broadcast focusing on light travel products so that people can dream of 'Sohwakhaeng (small but certain happiness)' through travel and relaxation at the end of a tiring day." They added, "Our dedicated live team, including employee show hosts and production staff, will provide differentiated content based on their expertise."
Hana LIVE, launched in 2021, recorded a cumulative viewership of 930,000 last year. Due to increased viewers and reservations, it currently airs regularly once a week every Wednesday. Detailed information can be found on the Hana Tour website and the mobile Hana Tour application.
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