On the 13th, Lotte Chilsung Beverage announced the launch of 'Milkis Zero,' a zero-calorie carbonated milk beverage.
Milkis Zero is a new product of 'Milkis,' which was first released in 1989, now introduced as a zero-calorie version after 34 years. Milkis holds the number one market share in the domestic carbonated milk beverage market. It also exports over 10 million cans annually to overseas markets such as Russia, the United States, and Taiwan. Lotte Chilsung Beverage launched Milkis Zero in response to the healthy pleasure trend of enjoying health and the increasing preference for zero-calorie drinks. The company plans to enhance the Milkis brand image targeting young consumers, including the MZ (Millennial + Generation Z) generation.
Milkis Zero retains the unique smooth milk flavor and refreshing carbonation of Milkis, featuring the clean aftertaste characteristic of zero-calorie carbonated beverages. It can be enjoyed without calorie concerns and will be available in three sizes: 250ml cans, and 300ml and 500ml PET bottles.
Milkis Zero will be unveiled for the first time at 10 a.m. on the same day on Chilseong Mall, Lotte Chilsung Beverage’s official direct online store. A free shipping event will also be held. After the pre-sale on Chilseong Mall, sales channels will expand nationwide to large supermarkets, convenience stores, and online shopping malls starting at the end of this month.
A Lotte Chilsung Beverage official stated, "We launched Milkis Zero to reduce calorie concerns by reflecting recent consumer trends focused on health and customer demand for zero calories," adding, "We will actively expand our zero-calorie beverage portfolio to meet diverse consumer needs in the future."
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