Collaborative Product Sales Up 826%
GS25 announced on the 12th that the Shin-chan collaboration products launched for Valentine's Day are gaining great popularity among consumers.
According to GS25, sales of over 50 collaboration planned set products from the 1st to the 10th of this month increased by 826% compared to the same period last year. In particular, the Shin-chan Crow Canyon Mini Carrier set, limited to 5,000 units, sold out on the 8th, and about 80% of the planned set products such as the Shin-chan Action Mask Carrier were also sold.
As more customers visit GS25 to purchase the Shin-chan planned set products, sales of Valentine's Day event chocolates also increased by 61%.
A GS25 representative said, "The sales composition ratio of event collaboration planned set products was about 10-15% of all set products, but since the last Pepero Day when Shin-chan was introduced, the ratio has sharply increased to nearly 60%."
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